Multiple Choice Flashcards on 03 Chartered AI Business Professional - CAiBP /...

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Flashcard Practice Chartered AI Business Professional - CAiBP Multiple Choice

A retailer's personalization model improves click-through rates but increases returns because customers buy poorly matched discounted items. What should the business team evaluate next?

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Remove personalization from the store because higher returns prove AI cannot help retail. Keep optimizing click-through rate because it is the easiest metric to increase. Retrain only on customers who never returned items so the metric looks cleaner. Measure margin, return rate, customer satisfaction, and long-term value alongside clicks.

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